How big a year is 2012 going to be for you, musically?
Do you have a plan for success?
Are you relying on luck as your plan?
If there is one thing I've learned about musicians is that they seldom like to plan their careers. The tendency
is to try this, try that and rely on incremental gains and the hope of "something big" happening. Very, very few
approach their success with systematic and proven planning techniques. Every year comes and goes and they
say, "This is going to be MY year." Why? Because, they are waiting on external factors to favor them is such a
way as they're efforts seem justified.
If you want to make more money, have greater success and be happier with your musical efforts..... get a plan
and stick with it. The magic of a plan is that it takes the mystery out of things. You will know what your goals
and objectives are and you will know the things YOU have to do to achieve those goals. Most people aren't really
sure how to achieve their goals. The answer is always "play more shows". Although, performance is a vital
component in an overall strategy, performing too much in the same area is counter-productive to larger
success. You must understand specifically how and why those performances fit in your larger strategy.
What do I know about it?
Well prior to starting SSR, I helped business leaders in a billion dollar corporation create their strategies and
plans. I worked with Business Analysts and Project Managers to realize multi-million dollar projects. I've led
strategic planning sessions, created and executed large scale projects with great success. I taught Decision
Making and Critical Thinking to business managers and executives. I've taken the knowledge I've gained
in the corporate world and made available to musical artists and other music business-minded professionals.
The reluctant Musician -
I know, I know... most musicians and creative types read this and go... "blah, blah, blah, etc." I would ask
you this... How serious ARE you? Did you double or triple your results this last year over one prior to that? If
you did, do you know what contributed to that result? Do you know how to capitalize on those results moving
forward. You know your music. I know the music business. If you knew for certain you could double or triple
your results this year, would it be worth spending a few hundred dollars to gain that success? Fear of failure
often pales in comparison to fear of success. If you are ready to truly have YOUR best year, face your fears
of operating with a plan and call or email today.
How it works -
I give away many of the secrets associated with this process. Why? Because the magic is the facilitator not
the process. I help make the process work. Think of this whole thing are having a music career personal
trainer. Having SSR in your corner can make a significant difference.
It is challenging. It is difficult, but anything worth doing is not necessarily easy. Growth requires you getting
out of your comfort some. My process for building a plan for musicians varies based on my relationship with
them, i.e. if they are signed or affiliates my knowledge of them and my involvement with them is greater.
The process for the general public is more rigorous due to the lack of familiarity. The general process is:
1) Measure and understand prior year (habits and results) Strategic Planning Workshop
2) Conduct S.W.O.T. Analysis (Strengths, Weaknesses, Opportunities & Threats)
3) Set Goals/Objectives and Milestones for the next 12 months
4) Build the plan and agreements
5) Setup periodic coaching and consulting sessions to keep you on track.
Your best investment in yourself -
If you had a personal trainer at a gym you would expect to pay about $40/hr or about $2100 annually if
you used them once a week. Your music career personal trainer will cost a fraction of that. Music Business
Planning Services start at only $200.00. Set up an appointment today.
816.607.1041 or
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for more info
Want to know more? To view a presentation on our general process for signing artists and the planning
process, click here.
